THE EXPERIENCE MAKER
Some things cannot be explained.
They must be experienced.
DIRECTOR REEL
A curated selection of visual projects developed through creative direction, production and visual storytelling across film, fashion, music, advertising and wellness.
A REIMAGINED LEGACY
Eugenia Martínez de Irujo for Harper’s Bazaar
Creative Direction & Photography by Raúl Rosillo
Inspired by iconic portraits by Goya, this photographic series revisits some of his most celebrated works as a tribute to the legacy of the House of Alba.
Eugenia Martínez de Irujo becomes both subject and symbol, embodying a contemporary reinterpretation where tradition, memory and visual storytelling coexist within a refined and timeless language.
Eugenia Martínez de Irujo in a reinterpretation of “The Clothed Maja” by Francisco de Goya.
Eugenia Martínez de Irujo recreates the most famous Goyaesque portraits in a tribute to the legacy of the House of Alba.
This project marks a new artistic encounter following Eugenia Martínez de Irujo’s historic portrait by Richard Avedon for Harper’s Bazaar. Today, this series stands as a homage to history and as a reflection on patronage, heritage and the role of cultural legacy in the 21st century.
Text: Boris Izaguirre · Creative Direction & Photography: Raúl Rosillo · Styling: Beatriz Moreno de la Cova · Hair & Makeup: Sarah Kceres · Retouching: Guille Sotelo · Published in: Harper’s Bazaar Spain · April 24, 2024
Reinterpretation of “The White Duchess” by Francisco de Goya.
Raúl Rosillo
Creative & Image Director
Working across film, photography and brand experience, he creates cinematic narratives that elevate visual identity and emotional experience.
FASHION PHOTOGRAPHY
With over a decade of experience, Raúl Rosillo brings a distinctive creative direction to fashion photography.
His images are conceived as narratives where identity and atmosphere converge, shaping work that endures beyond seasonality.
Collaborating with international magazines, designers and luxury brands, he delivers editorials and campaigns defined by cinematic precision and conceptual clarity.
BRANDING & CUSTOMER EXPERIENCE
Branding and customer experience are conceived as a unified system where identity, space and narrative speak the same language.
Raúl Rosillo approaches brands as complete universes, designed to be experienced before they are explained. Each project integrates visual identity, spatial expression and storytelling into a singular, cohesive vision.
Through creative direction and strategic thinking, he shapes brands to resonate beyond communication, extending their presence across every touchpoint with clarity and emotional depth.
CREATIVE DIRECTION
Creative direction defines the concept, narrative and visual universe of each project, aligning vision, aesthetics and strategy into a cohesive system where idea and emotion converge to shape identity and lasting impact across image, space and experience.
ADVERTISING CAMPAIGNS
Advertising campaigns developed across international and national contexts, driven by a strong authorial vision and precise creative direction.
Each project is conceived as a complete narrative system, from concept to final production, aligning visual identity, art direction and storytelling to strengthen brand positioning with clarity and impact.
From global brands such as AIRE Ancient Baths to national cultural institutions, every campaign is executed with conceptual rigour, craftsmanship and strategic intent.
BRAND IMAGERY
MUSIC
Raúl Rosillo’s work in the music industry spans music videos, album covers and visual content for artists and international labels including Warner Music, Sony Music and Universal.
Each project is grounded in a strong conceptual vision and a defined aesthetic language, shaping visual identities that extend the artist’s presence across image, stage and narrative.
From audiovisual production for live performances to art direction and stage design, his work builds cohesive visual systems that distinguish each project within the contemporary music landscape.
EXPERIENCE
Experience design is a natural extension of Raúl Rosillo’s artistic vision. The same creative direction that defines his visual and photographic work shapes real environments where aesthetics, styling, sound and atmosphere become tangible.
Every project carries a clear artistic imprint, conceived and directed with a cohesive vision that moves from image to lived experience. Working closely with artists and collaborators, he transforms conceptual universes into real moments that are felt, inhabited and remembered.
From intimate encounters to immersive productions, each experience is crafted with precision and authorship, turning visual language into presence and fiction into reality.
THE IMAGE DIRECTION APPROACH
Projects are conceived through a structured creative direction approach that connects image, brand and experience.
Each collaboration is developed with strategic clarity and executed with artistic precision, ensuring coherence across photography, film, identity and spatial environments.
Whether as a complete image transformation or a focused commission, every project is built to deliver impact, consistency and long term value.
ROSILLO & FLAMENCO
BULERÍA DE LA ESPERANZA on guitar: PACO SOTO, vocals: ISRAEL FERNÁNDEZ, dance: NINO DE LOS REYES and modeling: BRISA FENOY. In the city of flamenco and sherry wine, JEREZ DE LA FRONTERA.
Carmen Avilés
Manuel Lomo x Bambino
Antónimo
Fondo Flamenco
Documentary "Antonio Canales Bailaor"
SHOP ARTWORKS
A curated selection of photographic works available as limited editions.
Luz, fashion film 2012
A PIONEER IN FASHION FILM CREATION IN SPAIN
Quimera, fashion film 2013
Perfidia, fashion film 2014
Raúl Rosillo’s fashion films stand among the earliest works that helped establish this format in Spain, consolidating it as an artistic and narrative language within the world of fashion.
Among his early pieces are Luz, created for the debut collection of Leandro Cano, and Quimera, developed for Beatriz Peñalver’s flamenco dress collection, among others. These works introduced a cinematic and emotional perspective at a pivotal moment in the evolution of the format, contributing to the expansion of fashion film as a creative medium.
His work has been showcased at some of the first fashion film festivals held in Spain and the United States, and has received international recognition, including the award for Best Art Direction at the Buenos Aires Fashion Film Festival.
These milestones reinforced his role in the consolidation of fashion film as a creative language and positioned his work within a broader context of artistic and cultural growth.
His practice has also been examined in academic and cultural contexts, where his contribution is recognised as that of one of the creators who helped define the foundations of fashion film in Spain, integrating aesthetics, emotion, and cinematic narrative into contemporary fashion.
Ikaroa, fashion film 2012
Cardo Borriquero — Photographic series, 2013 (featuring Alba Flores)
INSIGHTS
Press features, published work and personal reflections
revealing the creative process, visual thinking and emotional narratives behind the work.
BEGINNINGS
“Creative Experiences”
From the very beginning, Raúl Rosillo stood out for a form of creativity capable of transforming limited resources into works of strong visual impact. His distinctive perspective quickly earned recognition at international competitions.
Living and working in different cities broadened his outlook and helped consolidate a personal visual language. It was in Buenos Aires where he began his professional career in photography, naming his first series “Creative Experiences.”
This path led him to collaborate with leading professionals in the field, including Eugenio Recuenco, and later to take the step into the audiovisual world.
Throughout his career, he has received awards both for his photographic work and for his role as an art director, building a solid foundation for the creative universe he would continue to develop in later stages.
Montenmedio — Photographic series, 2011 (featuring Lamine Thior)
Angel of the North — Photographic series, 2012
Mona de Feria — Photograph, 2010
Creativity with Limited Resources
“Mentioning Raúl Rosillo is to speak of art. This young artist leaves nothing to chance, yet embraces ‘the spontaneity of the moment.’ He controls everything: wardrobe, locations, props… but above all, the concept. An aspect the creator insists upon in each and every one of his series…”
El Mundo, 2010.
Vivo — Traveling exhibition, 2014
Traviesa — Documentary photography project, 2009
PORTRAITS
The story continues.